Nhu nguyen

Campaign Background:

It’s summertime, so we talk about trips, sunscreen, and skincare (to protect our skin from Asia’s hot sunlight). For the season, Lancôme re-pushes the iconic skincare product—Genifique serum, 6+1 skin service at stores, and the new aqua sunscreen. 

Approach:

Inspiration comes from the ‘French Riviera’, which has famously glamorous beaches and party cruises that depart under the scorching sun of the French summer. 

The goal of this activity is to bring inspiration to guests and interactively deliver product information through outdoor learning activities. Lancôme decided to get our guests on a French cruise in the middle of Ho Chi Minh City. The guests arrived in the morning, took a tour around the Saigon River while joining five games on the cruise, learned how to protect their skin in the summer with Lancôme products, and were freely creative with social media challenges.