Nhu nguyen

Campaign Overview

As perceptions of beauty evolved, the conversation shifted from anti-aging to pre-aging—a proactive mindset centered on maintaining healthy, resilient skin. Eucerin’s Hyaluron Moisture Booster was introduced to empower women to address early signs of aging by preserving skin firmness and minimizing fine lines. The campaign positioned the product not merely as a treatment, but as a core element of modern self-care – a daily ritual of confidence and prevention.

My Approach

I developed and led an influencer marketing strategy that encouraged authentic dialogue around aging, self-acceptance, and proactive skincare. The objective was to move beyond superficial beauty tropes and build emotional relevancethrough credible, human-centered storytelling.

The campaign was anchored on three strategic pillars:

1. Conversation Starter
Partnered with key influencers to share personal narratives reflecting on aging and self-image. This storytelling-first approach challenged conventional beauty ideals and inspired women to embrace skincare as an act of confidence and self-love.

2. Education & Engagement
Collaborated with beauty bloggers and skincare experts to spotlight the science of “30x Hyaluron”, showcasing its hydration technology and clinically proven wrinkle-reduction benefits. Tutorials, testimonials, and before-and-after content reinforced trust, credibility, and understanding of the product’s efficacy.

3. Sustain & Inspire
Encouraged influencers to chronicle their ongoing skincare routines, sharing results and practical tips to sustain healthy, hydrated skin. This phase normalized aging, nurtured brand loyalty, and strengthened the product’s role in long-term self-care.

Outcomes

• Delivered high user engagement through authentic storytelling and informative content.

• Drove significant awareness among women aged 25–40 – the core pre-aging audience.

• Enhanced brand sentiment by balancing emotional connection with scientific proof.

• Established a foundation for sustained influencer collaborations in skincare and wellness.