Global Conference on Cyber Capacity Building 2023 – Accra, Ghana
The inaugural Global Conference on Cyber Capacity Building (GC3B) was held on 29-30 November 2023 under the common theme ‘Cyber Resilience for Development’. The event was intended to raise awareness of the need for every
nation to invest in their cyber expertise, and to encourage countries to work together to ensure a free, open, and secure digital world.
Global Intergenerational Week – UN Decade on Healthy Ageing
Global Intergenerational Week is an annual initiative led by civil society organizations that shines a spotlight on the value of fostering connections across generations. It promotes intergenerational practice—intentional, collaborative activities that unite people of different ages to build mutual understanding, respect, and shared learning.
United Nations Volunteers (UNV) – International Volunteer Day 2022
Every year on 5 December, International Volunteer Day (IVD) unites hundreds of thousands of people around the world to celebrate the spirit of volunteerism and the power of collective action. In 2022, under the global theme “Solidarity Through Volunteering”, the campaign emphasized the urgent need for global cooperation and immediate action to advance the Sustainable Development Goals (SDGs). The rallying cry, #TogetherActNow, became a call to engage individuals, communities, and institutions in building a more inclusive and sustainable future through volunteerism.
UNICEF East Asia & Pacific Regional Campaign – Healthy Food, Good Mood
Obesity and overweight have almost trebled over the last 10 years in children aged from 5 to 19 years. Because of that, UNICEF is taking a social behavior change communication approach to inform children and adolescents about their dietary choices, and to drive the demand for healthier food and drink.
Beautizon – A new home of vegan skincare products
Beautizon is the official distributor of renowned organic skincare brands Sukin (Australia) and Antipodes (New Zealand) in Vietnam. To expand beyond traditional retail and establish a strong, differentiated presence in a competitive beauty market, the company needed to clearly define its brand positioning, identify core PR narratives, and develop a cohesive digital communication strategy.
Eucerin – Influencer Marketing Plan for Hyaluron Moisture Booster
Eucerin’s Hyaluron Moisture Booster was launched to empower women to begin addressing early signs of aging by preserving skin firmness and reducing the appearance of fine lines and wrinkles. This campaign aimed to position the product not just as a treatment, but as an essential step in every woman’s self-care journey.
Lancôme Riviera Summer Event
It’s summertime, so we talk about trips, sunscreen, and skincare (to protect our skin under Asia’s hot sunlight). For the season, Lancôme re-pushes the iconic skincare product – Genifique serum, 6+1 skin service at stores, and the new aqua sunscreen.
The new Lancôme Advanced Génifique Launch Campaign
Lancôme’s Advanced Génifique is a globally best-selling anti-aging serum known for its powerful skin-repairing properties. In 2020, the brand introduced a scientific breakthrough – microbiome science into the product’s formulation, positioning the serum as a pioneer in skin immunity, protection, and renewal. This innovation offered an exciting opportunity to reintroduce the product to both loyal and new consumers, especially younger skincare-conscious audiences.
Kiehl’s x CHANGE – CSR Advocacy Campaign on Plastic Waste Reduction
Vietnam generates approximately 1.8 million tons of plastic waste annually, ranking it among the top plastic polluters in the region. In 2019, Kiehl’s Vietnam partnered with CHANGE, a local environmental NGO, to launch a Corporate Social Responsibility (CSR) campaign aimed at raising public awareness about the environmental impact of plastic consumption. The initiative aligned with Kiehl’s long-term commitment to sustainability and its global advocacy for a better, cleaner planet.
Kiehl’s x Blue Dragon – “Giving Wings to Dreams (Chắp Cánh Ước Mơ)” CSR Campaign
In 2018, Kiehl’s Vietnam partnered with Blue Dragon Children’s Foundation, a local NGO dedicated to supporting street children, to launch the “Chắp Cánh Ước Mơ” (Wings to Dreams) campaign. This initiative aimed to raise awareness and funds to improve the lives of homeless and at-risk children in Vietnam, aligning with Kiehl’s commitment to community support and social responsibility.
Kiehl’s Nature Playground
Nature’s Playground is one of Kiehl’s most celebrated global brand experiences, previously held in iconic locations from New York to Europe and across Asia. In 2019, for the first time ever in Vietnam, Kiehl’s launched this immersive indoor event at Saigon Centre, transforming 136 square meters into a nature-themed experiential space.
Nhu nguyen 