Nhu nguyen

To support the launch of CeraVe Invisible Dry Touch Fluid Sunscreen, I led the Brand Ambassador and influencer advocacy strategy, transforming product awareness into authentic social conversation and community engagement. The objective was to establish strong product credibility within the highly competitive sun care category through a coordinated ecosystem of trusted voices, expert content, and immersive brand experiences.

I managed the end-to-end Brand Ambassador journey, including content strategy, campaign messaging, photoshoot production, content creation, Meet & Greet experiences, and launch event participation. In parallel, I developed and executed the influencer engagement plan, working closely with KOLs, KOCs, media, and skincare communities to ensure consistent storytelling across earned and social channels.

By integrating advocacy content, creator experiences, and event engagement into a single consumer journey, the campaign generated extensive organic conversation and real-time social coverage before, during, and after the launch. The activation contributed to the event being recognized among the Top 5 Most Discussed Events of the Week, strengthening CeraVe’s visibility and credibility while creating a network of advocates who continued to amplify the product beyond the launch moment.